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About Us

RooozPlanet makes high-quality toys and children’s apparel that encourage creativity, imagination and acceptance. Love and passion for our work drive everything we do.

RooozPlanet takes its name from Rooz Mousavi, a Los Angeles-based product designer with a big imagination. After graduating from the prestigious Art Center College of Design, he spent over 15 years working for big-name companies like Disney, Microsoft, Nokia, and Adidas. While he excelled in the corporate world, his true passion has always been for designing creatures. And so the Rooozians were born. Rooz loves designing for the toy market, where he can let his imagination run free. That’s why he’s sketched over 2500 Rooozians, and more are “coming alive” each day!

The Rooozians’ funny, whimsical appearance reflects Rooz’s own playful personality. These creatures had existed only in his brain until he finally sketched them out and brought them into our world. His wife, an experienced fashion designer, used his sketches to make patterns and handmade samples for the first set of characters while looking for the best materials and factories to produce the plush toys. It took three years to find a factory that could faithfully replicate Rooz’s drawings, but the results were worth it!

Thank you for visiting RooozPlanet, a world of wonder, joy, and imagination. We hope you enjoy our characters as much as we enjoy creating them!